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Nestlé USA acquires Essentia Water: Acquiring Essentia gives us an immediate strong position in the functional water market By Mary Ellen Shoup Nestlé USA has acquired premium alkaline water brand, Essentia Water, for an undisclosed sum to expand its presence in the premium, high-growth functional water category.
Essentia Water will become part of Nestlé USA s premium water portfolio, which includes the Perrier, S.Pellegrino, and Acqua Panna brands.
Essentia Water marks the first acquisition Nestlé USA has made to its premium water portfolio since buying S. Pellegrino in 1997. Last month the company announced it would be
Nestlé Waters North America business – including brands Pure Life, Poland Spring, Deer Park, Ozarka, and delivery service ReadyRefresh – for $4.3bn.
Freedom Foods is milking it
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A whistleblower has raised concerns that Freedom Foods may be breaking the Food Standards Code over the production process of its UHT milk at its Shepparton factory in Victoria.
One of the key planks of the manufacturer’s future is selling high-value whey protein called lactoferrin, which is stripped from its UHT milk before the intense heating process occurs.
The whistleblower said if Freedom Foods were forced to stop this process it would significantly impact the profitability of the business.
Freedom Foods strips out the lactoferrin ahead of processing UHT milk. The whey protein commands about $1200/Kilo given its health properties.
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