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Distilled Spirits Council Establishes Diversity, Equity and

How small businesses can commit to diversity

I spoke with Charles because the issue of diversity is a challenging one for small businesses. Even if we want to do the right thing, it s tough. After all, we may hire only a few people – so how can a small business ensure a diverse set of workers? We have only so many marketing dollars – so how can a small business attract a diverse set of customers? The first step, Charles said, is to ask yourself: What is the pulse of our company climate and culture, and how do people feel here? The number of who s in the room doesn t matter if the culture and climate of the business is not inclusive.  

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