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IBM ramps up digital efforts for bigger presence in nation By MA SI | China Daily | Updated: 2021-07-22 09:23 Share CLOSE A billboard promoting IBM s IoT (internet of things) solutions is seen at the company s booth during a high-tech expo in Ningbo, Zhejiang province. [Photo by Zhang Peijian/For China Daily] US tech giant set to better service with more advanced tools and technical skills United States tech heavyweight IBM Corp is doubling down on its digital sales strategy in China, as digital channels are expected to play a greater role in facilitating business-to-business sales over the next five years. Alain Benichou, CEO of IBM Greater China Group, said: Digital sales experience has become more important amid the COVID-19 pandemic. And China is one of the most digitalized markets in the world. We need to adopt a more digital and agile way to interact with customers.

United statesZheng dongAlain benichouCristina gomezGartner sales leadership councilGreater china groupChina groupDigital chinaஒன்றுபட்டது மாநிலங்களில்ஜெங் டாங்கிறிஸ்டினா கோம்ஸ்அதிகமானது சீனா குழுசீனா குழுடிஜிட்டல் சீனா