13 May 2021
It didn’t take long for Polestar to sell out of the limited number of special edition versions of this hybrid powerhouse.
How do you make an already exclusive vehicle (with only 1,500 units available), even more exclusive? If you were to ask the folks at Polestar, they would tell you that the secret is to produce even fewer units, and then watch them sell out… and fast.
Soon after introducing the world to the Polestar 1 Special Edition hybrid sedan in April of this year, the 25 units that were earmarked for the world market sold out quickly. Offered for a mere $206,500 CAD, the Special Edition vehicles were snapped up by buyers around the globe.
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Volvo s upstart electric division is out to get Elon Musk with its new Polestar 2.
Hugues Bissonnette, country manager at Polestar Canada, spoke with Insider about nailing the North America market and separating itself from Volvo s origins.
While the company has a long journey ahead in beating Tesla, it does have an edge over the EV maker in one major aspect build quality.
As I stared at the Tesla Model 3 through the frozen windshield of the Polestar 2 press unit I was driving during -20 degree Canadian winter weather for a YouTube video, I couldn t help but interrogate myself about how Volvo s upstart electric division will manage to dislodge Elon Musk s electric machine.