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Back with the bling: Why the jewellery industry could see a surge in buying in 2021
But the industry is finally seeing signs of a revival. (In photo: Tarang Arora, left, and Richa Singh, right)
Synopsis
The jewellery industry was hit badly last year when social events were cancelled almost overnight.
The jewellery industry was hit badly last year when social events were cancelled almost overnight (due to the lockdown) and people had fewer occasions to go out. Jewellery is usually the first industry to be hit and the last to recover, says Tarang Arora, creative director of Amrapali Jewels. But the industry is finally seeing signs of a revival.