Photo: Eric Ryan Anderson; Illustration Chloe Krammel
Sometimes, your best business decisions are those that go against what everyone else is telling you to do.
This often has been the case for Fawn Weaver, founder and CEO of Uncle Nearest, a spirits brand named for the Black distiller who mentored whiskey legend Jack Daniel after the Civil War. Founded in 2016, the company s blends have won more than 150 awards. Most recently, her Shelbyville, Tennessee-based company was a 2020 Inc. Best in Business honoree for helping Covid-19 responders and other Black-owned businesses during the pandemic.
About 21,000 U.S. locations sell Uncle Nearest. Landing that kind of distribution was the result of one of the many counterintuitive decisions that Weaver made in growing her business. The story was among those she recounted to Marli Guzzetta, executive editor of Inc., during a recent Inc. stream event in the
The Next Move is a series that explores the critical choices facing business leaders as they respond to the extraordinary impacts of COVID-19, bringing a diverse array of expert voices into dialogue across digital media. This is the second of a two-part blog with a follow-on webinar to be held on Thursday, March 18th at 12:00pm Eastern/9:00am Pacific,
.
As a wealth generator, product designer and major employer, corporate America has enormous influence on society which is why we’ve been asking business leaders how they are using that leverage to tackle racial equity. As presented in Part 1 of this blog, some companies have stepped up since the Summer’s racial reckoning with big commitments – the kind of commitments that bring to bear many of businesses’ unique capabilities to solve difficult problems.
Creative 45 Add to collection
Douglas Elliman partnered with global advertising agency Grey to debut the new ad campaign which celebrates its belief that everyone s vision of luxury is entirely their own
Douglas Elliman, one of the largest independent residential real estate brokerages in the United States, announces the launch of its new advertising
campaign designed and produced in partnership with global advertising agency, Grey. The campaign will integrate media across all platforms, including streaming video, digital, print newspapers and magazines, social media and outdoor advertising.
While paid media for the campaign will commence in March, Douglas Elliman enlisted a roster of dozens of its celebrity and influencer agents - including Eklund | Gomes, The Altman Brothers and Tracy Tutor of Million Dollar Listing - to introduce the campaign on Instagram on 24th February, utilising the hashtag #TheNextMoveIsYours.
Press release content from PR Newswire. The AP news staff was not involved in its creation.
Douglas Elliman Debuts New Ad Campaign; Powerhouse Brokerage Enlists Celebrity and Influencer Agents for Social Media Launch
February 25, 2021 GMT
NEW YORK, Feb. 25, 2021 /PRNewswire/ Douglas Elliman, one of the largest independent residential real estate brokerages in the United States, announces the launch of its new advertising campaign designed and produced in partnership with global advertising agency, Grey. The campaign will integrate media across all platforms, including streaming video, digital, print newspapers and magazines, social media and outdoor advertising. While paid media for the campaign will commence in March, Douglas Elliman enlisted a roster of dozens of its celebrity and influencer agents – including Eklund | Gomes, The Altman Brothers and Tracy Tutor of Million Dollar Listing - to introduce the campaign on Instagram on February 24th, utilizing the hashtag, #TheNex
Douglas Elliman Debuts New Ad Campaign; Powerhouse Brokerage Enlists Celebrity and Influencer Agents for Social Media Launch prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.