GETTY Michael B. Jordan is launching a basketball showcase in his hometown of Newark, New Jersey, called Hoop Dreams Classic.
“This past year has been the tipping point for so many, including myself, in revving up support for Black people,” the “Black Panther” star said in a statement, per Us Magazine. “As a Newark native, I am committed to bringing change to the community and am honored to be able to present The Hoop Dreams Classic as a way to celebrate the value of community, education, and Black college experiences.”
Jordan continued: “Through our shared love of basketball, I look forward to bringing the communal spirit of HBCUs to the city that helped shape me into the man I am today.”
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Horizon Study Examines Consumer Sentiment On Travel During the Pandemic and How Travel Brands Can Respond to Drive Recovery in 2021
Horizon Study Examines Consumer Sentiment On Travel During the Pandemic and How Travel Brands Can Respond to Drive Recovery in 2021
NEW YORK, Dec. 15, 2020 Horizon Media, a leader in delivering data-driven business outcomes for some of the most innovative and ambitious brands, today announced findings from its recent study into consumer sentiment on travel during the pandemic and the implications for brands across the U.S. travel and hospitality industry, a sprawling $1.5 trillion category (Source: Statista).
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Brands selling more products online are spending a greater portion of their budgets on digital marketing and placing more emphasis on advertising that directly drives sales, said Christian Juhl, global chief executive of GroupM. The shift toward e-commerce will also change the way ad agencies operate, he said.
“It’s a continued migration of talent sets to people who understand data and performance,” Mr. Juhl said. “On the supply side, publishers have to quantify the value of their inventory. We’re not settling for broad reach and awareness.”
Online shopping habits are expected to stick.
“After a year of sitting at home, a lot of our behaviors are going to be permanently oriented toward these direct- and digital-commerce behaviors,” said