Frieze marks its 30th anniversary with a fresh look
The typography-led identity is designed by Pentagram’s Luke Powell and Jody Hudson-Powell, while Frieze creative director David Lane has developed an accompanying campaign that puts the art front and centre 08/02/2021 8:43 am
Founded in 1991, over the last three decades Frieze has built up an artistic empire comprising three publications – Frieze, Frieze Week and Frieze Masters Magazine – and four international art fairs in London, New York and Los Angeles.
In recent years, the organisation’s scope also expanded to include digital platform Frieze Viewing Room, alongside editorial initiatives such as podcasts and talks. But the growth of the organisation and the development of various sub-brands had led to a range of different visual identities and wordmarks being in use.
Frieze reveals typographic rebrand for its 30th anniversary
Pentagram’s Luke Powell and Jody Hudson-Powell have redesigned the organisation’s identity, which aims to unify its publications and international art fairs. February 5, 2021 3:38 pm
Pentagram has designed the new visual identity for Frieze, to coincide with the art organisation’s 30th anniversary.
Established as a magazine in 1991, the organisation now has three publications: frieze, Frieze Week and Frieze Masters Magazine. It also runs four art fairs anually in London, New York and Los Angeles.
More recently, it has expanded into the digital sector with online platform Frieze Viewing Room as well as a line of podcasts and talks.
Gallery Applications Open for Frieze London and Frieze Masters 2021
The next editions of the fairs return to The Regent’s Park from 13 - 17 October, alongside Frieze Sculpture and Frieze Viewing Room
Frieze London and Frieze Masters 2021 return to The Regent s Park, running alongside Frieze Viewing Room, our virtual platform, providing fundamental support for participating galleries in growing international VIPs and collectors engagement in-real-life and online.
Frieze London welcomes proposals from commercial galleries showing an international programme of artists and presenting a regular programme of exhibitions. Applications are also open for
Focus, the fair s section dedicated to solo and dual artist presentations by galleries up to 12 years old, focusing on the work of emerging artists within carefully considered curatorial frameworks.