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SHARE STORY The Volvo YCC with creators Maria Widell Christiansen, Eva-Lisa Andersson, Elna Holmberg, Maria Uggla, Camilla Palmertz, Cynthia Charwick, Anna Rosén, Lena Ekelund, and Tatiana Butovitsch Temm Volvo Cars
Women are car customers. It’s estimated we buy half of all vehicles sold, and influence the majority of the remaining sales. So you’d think automakers would have tried over the years to figure us out.
Instead, it’s been a mixed bag, ranging from, “Hey, that’s spot-on,” to
“Seriously?!” So in honour of International Women’s Day, here are some highlights and lowlights over the decades.
Here s how automakers have looked at women over the years driving.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from driving.ca Daily Mail and Mail on Sunday newspapers.
OVERVIEW
PROS
CONS
VALUE FOR MONEY
WHAT TO CHANGE?
HOW TO SPEC IT?
The RST with 5.3L V8
I had to deliver an item to someone, socially distanced of course, and because I’m always in a different vehicle, she asked how to spot my arrival. “Believe me,” I said, “you’ll know.”
After all, it
is hard to miss a truck this big, clad in what GM calls “Red Hot” paint and with some oddball tailgate graphics I’d leave in the showroom, but which certainly make a statement nevertheless.
The Silverado was remade into an all-new truck for 2019, along with its mechanical twin, the GMC Sierra. Changes on the 2020 version are minimal, involving mostly some tweaking of what features go on what trim. For 2021, an optional Multi-Flex Tailgate is added; it’s the same as the MultiPro unit initially introduced on the Sierra, with a small gate-within-the-gate that can be flipped out for two-tier storage, or transformed into a bed step.