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Defining your artist brand An easy step-by-step guide For an artist, defining and then communicating your personal brand to an audience is key to the development of your career. Here, Dayna Young walks us through an easy step-by-step guide on how to effectively define your personal artist brand. Guest post by This post comes from Dayna Young, the Founder of Fred & Augustus with 15+ years of global experience in music and entertainment. In this article, she explains how building an artist brand can be compared to a 4D chess match. Why? Building a brand involves many moving parts. There’s your audience, your aesthetic, social and streaming algorithms (which impact how your brand performs), your brand’s relationship with other brands and artists, and how it performs in relation to the real world. Sound complex? It can be. Here’s her step-by-step guide to help you out.

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