Fred Fabian and Lady Jaydee. PHOTO | COURTESY
After bongo flava singer Juma Jux launched his clothing line African Boy in Kenya, popular Tanzanian fashionista and entertainment investor Fred Fabian alias Vunja Bei is following his steps.
Vunja Bei, who has aligned his fashion business empire with the lucrative Tanzanian entertainment industry, said he wanted to employ the same trick in Kenya.
In an interview with
Nairobi News, the 33-year-old, who also runs music label ‘Too Much Money’, is targeting top Kenyan artistes to work with in a bid to expand his fashion business.
“I have done this in Tanzania working with the likes of Diamond Platnumz, Lady Jay Dee and I intend to do the same with Kenyan stars like Sauti Sol among others. I know acquiring Kenyan celebrities’ services to help market my fashion wear is an expensive venture, but they got the audience I need. I believe this will be a win win venture for both parties,” Vunja Bei noted.