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The Drinks Business 08 March 2021 By Arabella Mileham Italian liqueur brand Disaronno has launched a new UK advertising campaign for its new cream liqueur, Disaronno Velvet, inspired by the glamourous 1960 film, La Dolce Vita. The campaign, which is part of a £1.3m media spend, is designed to highlights the brand’s Italian heritage, and the stylish, sociable lifestyle it evokes. Disaronno is set to invest £1.3m into the media rollout of the commercial, which will air on some of the UK’s biggest channels, including Channel 4, ITV and Sky.  It will run for five weeks in the run up to Easter from today (8 March).

United kingdomArabella milehamFrederico felliniDolce vitaMiranda osborneDisaronno international united kingdomDisaronno velvetஒன்றுபட்டது கிஂக்டம்ஃப்ரெடரீகொ பெல்லிநிடோல்ஸ் வீடாமிராண்டா ஆஸ்போர்ன்