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Ford sent out a bulletin to dealers providing them with a letter template to send to F-Series customers, offering those who are experiencing delays a $100 Amazon e-gift card as compensation for lengthy production delays. “The Ford F-Series Team is providing a letter template for select customers who are experiencing an extended delay on Retail Orders due to the global semiconductor shortage,” writes Ford in the Bulletin seen by Cars Direct. “The letter includes a special link to redeem a $100 Amazon E-Gift Card to offer appreciation for their patience and loyalty.” Ford production was hit particularly hard by the semiconductor chip shortage. Last month, its sales faced a steep decline and were lower than June 2020, despite last year most of the world being in the depths of the pandemic. Although all automakers are struggling with semiconductor supply shortages, GM and Stellantis have seen sales increase by 19.8% and 17% so far this year, while Ford’s sales have risen just

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