Estee Lauder to buy Deciem, Canadian skincare company behind brand The Ordinary
The Estee Lauder Cos Inc. has struck a deal to buy Canadian skincare company Deciem Beauty Group Inc. at a valuation of US $2.2 billion.
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The Canadian Press ·
Posted: Feb 23, 2021 6:43 PM ET | Last Updated: February 24
The agreement will see Estee Lauder purchase Deciem, a Toronto-based company behind the popular skincare brand The Ordinary, in two phases. (Keith Whelan/CBC)
The Estee Lauder Cos Inc. has struck a deal to buy Canadian skincare company Deciem Beauty Group Inc. at a valuation of US $2.2 billion.
The agreement will see Estee Lauder purchase the Toronto-based company behind the popular skin care brand The Ordinary in two phases.
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The Estée Lauder Companies Inc : The Estée Lauder Companies erhöht seine Beteiligung an DECIEM
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The Estée Lauder Companies to Increase Its Ownership in DECIEM
Tuesday, February 23, 2021 5:31PM IST (12:01PM GMT)
ELC will expand its investment in the company behind fast-growing skin care brands The Ordinary and NIOD, and establish terms for full ownership in three years
New York, United States:
The Estée Lauder Companies Inc. (NYSE: EL) announced today that it has entered into an agreement to increase its investment in the Canadian-based, vertically integrated, multi-brand company, DECIEM Beauty Group Inc. (“DECIEM”) from approximately 29% to approximately 76% (the “First Phase”). The transaction is expected to close in the quarter ending June 30, 2021. The Estée Lauder Companies Inc. (“ELC”) has agreed to purchase the remaining interests after a three-year period (the “Second Phase”).
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Estee Lauder will acquire Deciem, maker of The Ordinary, at a $2.2 billion valuation, per WWD.
The deal takes Lauder deeper into skincare, building on its 2019 purchase of Have & Be.
CEO Fabrizio Freda has said Lauder likes to focus M&A on one space at a time.
Estée Lauder is acquiring the company behind skincare brand The Ordinary, though the deal is anything but.
The cosmetics giant will acquire a 76% stake in Deciem, which owns the brand, building on Lauder s existing 29% stake in the business, WWD reported Tuesday. When it closes, the deal will become the largest in Estée Lauder s history, valuing Deciem at $2.2 billion, WWD said.