Canada-headquartered Deciem has seven functional skin care brands, including The Ordinary which has a range of simple but functional face care blends (Image: Getty Images) Prestige beauty major The Estée Lauder Companies will up its investment in mass functional beauty player Deciem, establishing terms for full ownership in three years – a move that will diversify it into the increasingly important masstige market, an expert says.
Since 2017, Estée Lauder already held a 29% stake in Deciem – maker of The Ordinary and NIOD skin care brands – and would increase this to a 76% majority stake in the first phase of its acquisition, set to close end of June 2021 and cost around €823m ($1bn) to reflect a total enterprise value of €1.81bn ($2.2bn). The Estée Lauder Companies would then purchase the remaining Deciem interests after a three-year period in a second-phase investment, the cost of which was yet to be determined.
Estee Lauder to buy Canadian skincare firm Deciem winnipegfreepress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from winnipegfreepress.com Daily Mail and Mail on Sunday newspapers.
Estée Lauder to increase Deciem ownership drugstorenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from drugstorenews.com Daily Mail and Mail on Sunday newspapers.
The Estee Lauder Cos Inc. has struck a deal to buy Canadian skincare company Deciem Beauty Group Inc. at a valuation of US$2.2 billionThe agreement will.
Estee Lauder to buy Canadian skincare company Deciem at US$2 2-billion valuation cp24.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cp24.com Daily Mail and Mail on Sunday newspapers.