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If Covid has taught marketers anything, it is the need for agility and being able to understand what customers are thinking, how they prefer to be communicated with and what the right messaging mechanisms are. These were the messages to emerge from Outbrain Unveil, an event that explored these consumer shifts, and discussed key product innovations for marketers in 2021.
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How long? 3-4 minutes
6 ways to improve your digital marketing in 2021
Why advertisers should shift budgets to native advertising on the open web and how social justice can grow your brand
Last year was a catalyst for digital marketing and there is no going back. As the world moved online, old advertising models were hugely compromised. Ad buying and planning teams were consolidated and forced to reform into agile, innovative cross-channel outfits. Throw the impending demise of the third-party cookie into the mix and you have a turbulent marketing environment full of challenge but also opportunity.
“If there’s anything we’ve learned from 2020, it s to expect the unexpected,” said David Kostman, co-CEO of Outbrain, the world’s leading native ad platform. “Last year was like a technology time machine – trends that we saw developing slowly through the years became a reality almost overnight.” Kostman was speaking at Outbrain’s rec
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