Israeli fitness system co BlazePod raises $8.5m
The system offers an innovative approach to training and fitness, leveraging engaging visual cues to train physically and cognitively and create faster, stronger, more elite athletes.
Israeli fitness system developer BlazePod, raised an additional $8.5 million in a second funding round led by private equity fund AP Partners. This round brings total funding to $10 million for the company, which was founded in 2015.
BlazePod has developed the Flash Reflex (FRX) Training system, which combines lighting Pods and an intuitive app with hundreds of activities. The system offers an innovative approach to training and fitness, leveraging engaging visual cues to train physically and cognitively and create faster, stronger, more elite athletes.
BlazePod, the creator of the ‘Flash Reflex (FRX)’ training program, has raised an additional $8.5 million in its second round of funding. The round, which was led by AP Partners, brings its total capital raised to $10 million. AP Partners was represented by Adv. Atir Yaffe from Pearl Cohen Tzedek, and BlazePod was represented by Adv. Yaniv Aronovitch, Tadmor.
The company combines small and portable lighting pods with an app to assist in a variety of sports and exercise activities to help with physical and cognitive fitness. In the 18 months since its official product launch, BlazePod has already been used by prominent figures in the sports industry, such as Formula 1 driver Max Verstappen, Liverpool attacking midfielder Roberto Firmino, Maccabi Tel Aviv basketball team, as well as the Israel Defense Forces (IDF).