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April 28, 2021
Investors willing to back ventures that have good track record and offer good returns
Indian start-ups have been on a roll since January with a series of fundraise announcements that catapulted 11 of them into the Unicorn club with a valuation of over $1 billion. Despite the raging pandemic and the consequent business disruption, how are venture capital and private equity firms raising money from LPs (limited partners) to fund the start-ups? LPs generally consist of Pension Funds, Sovereign Wealth Funds, Institutional Accounts and HNIs.
VS Kannan Sitaram, Venture Partner at Fireside Ventures, said LPs are typically not very emotional people but look for hard evidence as to whether the VC firm is able to give good returns for their money. “They need to know that this is not just some pipe dream but there is real substance in the strategy that a Fund like ours is setting out to implement. Our Fund I was closed at ₹340 crore but we closed Fund II at ₹863 crore an
D2C brands and FMCG biggies race to win at-home consumers amid changing shopping behaviour
Amid the coronavirus pandemic, there was a surge in online sales as people stayed locked in their homes. Now, even traditional FMCG players are digitising themselves to win these consumers.
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When
YourStory spoke with Ajai Thandi, Co-founder of direct-to-consumer (D2C) coffee brand Sleepy Owl, last month, he sounded hasty and said, “This summer season is very important for us. We lost the entire season last year.”
Thandi and his team were in the middle of full-swing preparations to sell cold-brew coffees for the hot summer season, which is when their beverages sell the most.
Mamaearth eyes $80-100 million at $350-400 million valuation
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Synopsis
Mamaearth began with a focus on baby-care products, but has pivoted to become a personal care brand. Sequoia and Fireside may lead round, say sources.
ETtech
Illustration: Rahul Awasthi
Direct-to-consumer personal care brand Mamaearth is raising $80-100 million (Rs 600-750 crore) from its existing investors, valuing the company at $350-400 million.
Sequoia Capital and Fireside ventures might be leading this round, people with knowledge of the development said.
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“The investors are bullish about the company’s growth prospects and would want to double down on their investment,” said one of the people.