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How to make Gen Z â and everyone else â love your brand Posted February 01, 2021 | By Reilly Stephens With a new generation of consumers coming of age and economic power, REILLY STEPHENS advises the ways retailers can appeal to Gen Z without alienating their older customers.
In 2017, soft drink brand Pepsi went to market with an advertisement that shook the marketing world. It depicted a protest in support of the Black Lives Matter movement, featuring a group of stereotypical Millennials marching in the streets in front of a group of police officers clad in riot gear.
The ad reached a crescendo when supermodel Kendall Jenner, while in the midst of a photoshoot, glimpsed the nearby protest and charged in, ultimately diffusing the situation by handing a police officer a Pepsi to drink.
Nathanel, Showfields CEO and founder, grew up reading design magazines his mother would bring home from her travels around the world. She’d only travel around Christmastime, so Nathanel always imagined there was so much magic out there year-round because of the pages he’d peruse. But as he grew up, his view didn’t change. I finally understood that there
is so much magic out there, Nathanel says. We’re living in a time where there are more brands, more art, more innovation. The last decade was like heaven for creators. There’s so many beautiful things out there. But there’s this paradox: How do we find them?