The year 2022 has challenged a lot of brick and mortar bookstores, but also forced them to enter a new era by reforming and creating flashy and innovative activities. Indeed, the COVID-19 pandemic has changed how Chinese readers interact with their local bookstores, but has also negatively impacted the very individualistic atmosphere for a community of bibliophiles who constantly read and think about literature. Seeking a new path toward the future is the biggest priority for today s brick and mortar bookstores.