Customer centricity defines Procter & Gamble’s advertising, ecommerce, and digital content strategy
Customer centricity defines Procter & Gamble’s advertising, ecommerce, and digital content strategy
Consumer goods company Procter & Gamble (P&G) has experienced monumental customer change in the past year, with digital being the inflection point. It has seen P&G reinvent its brand advertising, media channels, and content platforms to reach mass audiences with targeted precision – and has made customer centricity even more critical.
July 12, 2021 9:26
Sponsored by Cartology
It is no understatement to say that Australians have fundamentally changed their shopping behaviour over the past 12 months. Woolworths Group’s media business, Cartology partnered with FMCG research consultancy Advantage Group to survey 40 of Australia’s FMCG leaders on their view of the evolving landscape of customer needs and engagement. Their resounding response was that digital is the new front
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