Bata India has announced plans to sell shoes and accessories from the renowned US lifestyle brand Nine West in its retail stores. The company s board has approved a licensing and manufacturing agreement with Authentic Brands Group, the owner of the Nine West brand.
“That mature ecosystem, established over decades in China, not only ensures competitive price points, but also delivers stable quality at mass production that’s hard to copy,” Laura Magill, the global head of sustainability at footwear brand Bata Group, said. “I can’t think of another place that can do the quality, the quantity and the price as well as China.”
“That mature ecosystem, established over decades in China, not only ensures competitive price points, but also delivers stable quality at mass production that’s hard to copy,” Laura Magill, the global head of sustainability at footwear brand Bata Group, said. “I can’t think of another place that can do the quality, the quantity and the price as well as China.”