Drunk driving remains a serious problem worldwide. According to KSH data, in 2022, there were 14,748 road accidents in Hungary causing personal injury, of which 1,195 were caused by drunk driving. Diageo has launched an international campaign with the help of Attrakció Látványszínház, featuring Hungarian artists, to promote responsible drinking and remind people to never drink before they drive.
In 2019, Diageo, the world s leading alcoholic beverage company, in cooperation with Momentán Improv Theatre, launched the Smashed program for primary and secon
In 2019, Diageo, the world's leading alcoholic beverage company, in cooperation with Momentán Improv Theatre, launched the Smashed program for primary and secondary school students in Hungary, which from the fall of 2021 has been available as an interactive online education platform for youngsters, teachers and parents under the name Smashed Online. Since its launch, around 10,000 students have participated in the program, which is supported by ORFK's National Accident Prevention Committee.