25 Jul 2021 / 10:15 H. Pix for representational purpose only.
KUALA LUMPUR: Film production companies in India, that have been going through tough times due to the Covid-19 pandemic and the changing taste of the millenials, are finding creative and innovative means to keep their audience entertained and the industry afloat.
With outdoor filming restricted and cinemas shuttered due to the pandemic, and bulk of the new set of audience made up of the handheld device pre-occupied younger generation, Indian production houses are trying their luck on web series.
Production houses from India are now coming up with many creative web series content where they can stream them to their audience across different devices through over-the-top (OTT) platform.