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Zoup TikTok goes viral

Jan. 13, 2021 Detroit-based Zoup Eatery has gained TikTok fame thanks to Zoup Franchisee Dia Amesto posting a 12 Days of Christmas parody on the popular social media platform. Ames and her employees donned festive gear last month and sang Zoupified lyrics to the original 12 Days of Christmas. Each day, a new employee was featured adding a line to the song. Once Ames posted the sixth video in the series, over 1 million people were watching and anticipating the next lyrics to the song. By the time Ames posted the twelfth day, her account had grown to almost 100,000 followers and millions of views. 2020 was a tough year, so my team got together to do TikToks to add a little fun to the holiday season, Ames said in a company press release. Never in a million years did we think the Zoup 12 days of Christmas would go viral. We were singing about what we love soup and Christmas.

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