Last year, Netflix announced the launch of their internal game studios, with several mobile titles already being a part of the services. The media giant bought three gaming studios in Finland, including Next Games for $72 million, and established an internal games studio in Helsinki, making the city its European gaming hub. Marko Lastikka, a recent executive at Zynga who worked for the Farmville franchise, was invited to head the studio. Netflix strives to take a leading position in the mobile gaming industry, and they chose Helsinki for a reason. According to the company, Helsinki is a mobile development cluster and the heart of the gaming industry with more than 50 active studios on site. Let s see what makes Finland such a great entry point
/PRNewswire/ According to Zorka.Agency, Original Equipment Manufacturers (OEMs) are going to take the leading role in User Acquisition channels in the next.