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DisreGuardian: Live-action Zoo Pals plates film to be the next Barbie – The UCSD Guardian

DisreGuardian: Live-action Zoo Pals plates film to be the next Barbie – The UCSD Guardian
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Reynolds Consumer Products Inc (NASDAQ:REYN) Q3 2023 Earnings Call Transcript

How toy and game companies are winning back their former customers

Adults are increasingly shelling out for items, ranging from flip phones to film cameras to Tamagotchis, that evoke a late 20th-century or turn-of-the century nostalgia.

How toy and game companies are winning back their grown-up former customers

The pandemic drove more people to revisit their youth Adults started purchasing more toys for themselves after the pandemic began. Covid ushered in heightened levels of anxiety and it caused people to think about dying more, explains Krystine Batcho, a licensed psychologist who teaches at Le Moyne College in Syracuse, New York. Both factors are associated with “greater nostalgia,” said Batcho, whose research focuses on the psychology of nostalgia.

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