/PRNewswire/ Gaming is larger than the movie and music industries combined, yet ad spending in gaming is a fraction of time spent with the platform. By the.
Podcast firm Wondery had been seeking up to $300 million in a sale.
Companies like Wondery, Stitcher, Megaphone, The Ringer and Serial Productions all became acquisition targets in 2020 amid a boom in listenership.
Amazon’s Dec. 30 agreement to buy Wondery the maker of popular shows Dirty John and
The Shrink Next Door capped a year of notable consolidation in the podcast industry. Companies like Stitcher, Megaphone, The Ringer and Serial Productions all became acquisition targets in 2020 amid a boom in listenership.
Some 104 million Americans listened to podcasts monthly last year, Edison Research and Triton Digital estimated in their 2020 Infinite Dial report, up from 90 million in 2019. But the growing audience only partially explains the M&A appeal.