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Iceland Chooses Taylor Herring As Lead Social Agency
Maja Pawinska Sims
Iceland Chooses Taylor Herring As Lead Social Agency
The supermarket chain has hired the agency on a creative content, social media strategy and influencer partnerships brief.
LONDON British supermarket chain Iceland has hired Taylor Herring to handle social media across its channels, including Twitter, Facebook, Instagram and YouTube.
Working to a creative content, social media strategy and influencer partnerships brief, Taylor Herring is also working alongside the retailer to launch on TikTok this summer.
Taylor Herring – which has previously worked with Iceland Foods on a project basis, most notably on the Cannes Lions-winning palm oil-free campaign – has won a separate brief to handle social media for Iceland’s sister brand, The Food Warehouse.