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Charities leaning in to trend of TikTok being used as a search engine

Charities leaning in to trend of TikTok being used as a search engine
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Aaliyah burnsAicha thereseZoe briscoePoetic unity

TikTok a safe space among online platforms, says RNLI s social media manager

Zoe Briscoe says the charity gets ‘a lot of hate’ on Facebook but has a younger audience on TikTok that is more receptive to its mission

United statesEnglish channelUnited kingdom generalUnited kingdomAaliyah burnsJonelle awomoyiAicha thereseZoe briscoeRoyal national lifeboat institutionUs senateTiktok charity academyRoyal national lifeboatMedia trust