Sports Boulevard Foundation (SBF) signed a partnership with the Jockey Club of Saudi Arabia (JCSA), making Sports Boulevard an official sponsor for the Sports Boulevard Riyadh Dirt Sprint race, one of the races held in the evening of the 2024 Saudi Cup, the world's most valuable horse race. The partnership was signed by JCSA chief executive Ziad Al-Mogren and SBF chief executive Jayne McGivern in the presence of Prince Bandar bin Khalid Al-Faisal, the chairman of the Equestrian Authority and the JCSA.