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Song Joong Ki apologises for Chinese bibimbap product placement in Vincenzo
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Song Joong-Ki at tvN drama Arthdal Chronicles premiere in May, 2019 in Seoul.(Photo by The Chosunilbo JNS/Imazins via Getty Images)
If you re still reeling from the disturbing ending in Vincenzo s finale, the drama hasn t quite ended just yet.
Song Joong Ki, who plays a ruthless Mafia consigliere in Vincenzo (read our review here), has personally apologised for the controversy over the Chinese food product placement in the K-drama series.
To mark the end of the tvN series, which saw Song s return to K-drama after his divorce and hiatus, the 35-year-old actor apologised in an interview over an episode of the show that featured an instant bibimbap product made by Chinese company Zi Hai Guo, which was slammed by South Korean viewers.
LIFE / ENTERTAINMENT
By Global Times Published: Apr 01, 2021 09:19 PM
Chinese food product Zi Hai Guo, in South Korean TV series Vincenzo. Photo: Sina Weibo
A scene that features popular Chinese food product Zi Hai Guo, in South Korean TV series
Vincenzo, will be removed from OTT platforms, following recent debate among South Korean netizens about Chinese product placement, according to Yonhap news agency.
The decision was announced by the TV drama’s producers on Wednesday, explaining that the scene which shows the Chinese product has been removed in videos on South Korean streaming platforms, and it will soon also be removed from overseas streaming platforms two or three days later.
March 10, 2021 13:06
A little-known confectionery and beverage firm called Kopiko from Indonesia is one of the big sponsors of actor Song Joong-ki s latest TV series Vincenzo airing on tvN. The company does not have a presence in Korea but is big in Southeast Asia, where many are addicted to Korean soaps.
A growing number of Korean dramas target audiences around the world through Netflix and other streaming services, which has prompted Chinese and Southeast Asian companies to place their products on them.
Indonesia s Kopiko appears as a sponsor of cable channel tvN s TV series Vincenzo.
Ads for instant noodles by Zi Hai Guo of China appeared on tvN s another drama True Beauty which ended last month. Zi Hai Guo too does not sell any products in Korea but aims at consumers in China.
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