December 31, 2020
Mizijun, a female vlogger previously known as Big Stomach Mizijun and one of the pioneers of mukbang, or binge-eating, in China, about to attempt to eat a large quantity of “Chizza” chicken pizza from KFC in a video from her YouTube channel.
Screengrab/YouTube/ Mukbang Mires
A particular subset of China’s food vloggers are set to find the government’s latest crackdown a bitter – and expensive – pill to swallow.
Under a proposed new wide-ranging food-waste law, spearheaded by Chinese President Xi Jinping and submitted to China’s highest legal committee last week, anyone who posts videos online that promote overeating will face fines of up to 100,000 yuan (S$20,300).