Skeptical Science New Research for Week #15, 2021
Flying beneath the radar of guilt
Fight or Flight: How Advertising for Air Travel Triggers Moral Disengagement (open access) by Stubenvoll & Neureiter not only takes an interesting approach to decomposing the effects of airline travel advertisements but also helps us to understand the general psychological landscape of our often conflicted desires. We re able to skillfully negotiate with ourselves so as to make poor choices while coming out with our self-esteem more or less intact. The abstract:
Advertising frequently promotes environmentally detrimental consumption choices such as air travel. To date, the effects of these ads on individuals’ moral evaluation of unsustainable behaviors are still little understood. This study with a quota-based sample in Germany (