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22 July 2021
Mars, Incorporated has announced Zero-G Skittles, a new limited edition variety of the chewy fruit-flavored candies, in celebration of its recent flight with Jeff Bezos into space.
(Image credit: Mars, Incorporated) Who wants a Skittle?
With those four words delivered from high above Earth, Jeff Bezos not only launched a handful of the fruit-flavored candies floating about his Blue Origin New Shepard space capsule, but also inspired a new, limited-edition variety of the popular colorful treats.
Mars, Incorporated, the confectioner behind the Taste the Rainbow brand, announced on Thursday (July 22) that it has created Zero-G Skittles, celebrating its candies high-profile trip two days earlier aboard the first suborbital spacecraft to take a paying passenger into space.