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More consumer products are claiming to be made from recycled ocean or ocean-bound plastics, but green groups say the claims are difficult to prove and may be misleading consumers.
Several years ago, Peter Wang Hjemdahl and two of his colleagues visited the Deonar landfill in Mumbai, India. On one side, they saw enormous mountains of waste
UPM Raflatac is the first company in the world to invest in Ocean Bound Plastics (OBP) waste as label raw material in their new Ocean Action labels. The Ocean Action labels are made from ocean bound plastic using a mass balance approach. Ocean bound plastic is abandoned plastic waste recovered from areas up to 50km inland from waterways, defined as “at risk of ending up in the ocean” by OBPCert. The new innovative label material is made possible by close collaboration with multiple partners in the product’s value chain.