Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI), today announced its collaboration with Zenyum, a leading Smile Cosmetics brand in Asia. Utilizing the advanced capabilities of BotBonnie's conversational marketing platform, Appier has transformed Zenyum's customer engagement on its LINE channel. This strategic collaboration has enhanced Zenyum's operational efficiency by 15% and significantly boosted online order conversions by 47%.