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AI will raise questions about copyright — D&AD s Sound Design Jury President

Roberto Coelho is a Brazilian music and sound producer based in São Paulo. He was a musician from a young age, before realising that his true passion lay in music production and sound design. He started creating tracks for small companies in Brazil at the age of 17, and later co-founded Satelite Audio with his business partner Kito Siqueira in 2005. Together they now run one of the most awarded music and sound companies in Brazil, working with clients like Nike, Google, Meta, Netflix, and Mondelez amongst others. Here, D&AD’s Music & Sound Design Jury President for 2024 explains how to gain trust in a competitive industry and tells us what creative excellence looks like in music and sound design.

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What Should Creatives Be Listening Out For When Choosing Audio For An Ad?

Video and audio spots can find success through smart sound design choices. Or fail outright if they’re out of tune with the audience and the brief.

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TiMax immersive spatial audio solution adds vital dimension to St Michael s Cave, Gibraltar

TiMax immersive spatial audio solution adds vital dimension to St Michael s Cave, Gibraltar
etnow.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from etnow.com Daily Mail and Mail on Sunday newspapers.

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TiMax adds vital dimension to St Michael s Cave

TiMax adds vital dimension to St Michael s Cave
lsionline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lsionline.com Daily Mail and Mail on Sunday newspapers.

Rock of gibraltarGibraltar generalConnor duinChristian wrightMatthew wilcockDan roncoroniLinea researchTimax soundhub controlledWrighttech mediaZelig soundபாறை ஆஃப் ஜிப்ரால்டர்கிறிஸ்துவர் ரைட்வரி ஆராய்ச்சி

DixonBaxi unifies Hulu s identity in rebrand

April 7, 2021 1:29 pm DixonBaxi has rebranded streaming service Hulu, in an attempt to unify the platform’s offering and remove inconsistencies from the brand. Founded in 2007, US-based Hulu is a video on demand subscription service, akin to Netflix or Amazon Prime. Hulu has a broad offering of films and TV shows, but its brand had developed inconsistencies over time, according to DixonBaxi. After completing a rebrand for Pluto TV, the studio was approached to simplify the platform’s identity. “A powerful visual signature” The central feature of the new look is the Vessel, according to design director Astrid D’Hondt. A graphic device, the Vessel concept is inspired by the idea that Hulu is a vessel through which people can engage with their favourite shows and films.

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