Coming of age, for many Egyptian women, is akin to a chronometer being set in the race that is finding a potential husband. Finding that potential husband comes with both a timeline and series of do’s and don'ts that are repeated to girls as they grow up with respect to how to attract the suitor.
The 30 finalists will have their work exhibited on London’s Piccadilly Lights and other huge screens around the globe, and one will be chosen by a panel of industry leaders to receive the £30,000 #CIRCAECONOMY prize