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/PRNewswire/ Zefr, the global leader in brand suitability across walled gardens, today announced the global availability of Atrium, a new measurement suite.
LOS ANGELES, June 27, 2022 /PRNewswire/ Leading brand suitability company Zefr has expanded its brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok to advertisers in APAC, after previously being launched in North America (US and Canada), UK, EU (France, Germany, Italy, Poland and Spain), LATAM (Brazil and Mexico) and METAP. This solution will provide advertisers with campaign insights into brand safety and brand suitability for their TikTok campaigns. These insights provide clients with third-party impartial reassurance that their investment is delivered next to content suitable for their brand, protecting brand reputation and mitigating risk. Clients can use these transparency and video-level insights to monitor their campaigns and optimize if needed. "Zefr is thrilled to be expanding our TikTok brand safety and brand suitability measurement product to APAC customers," said Rich Raddon, co-Founder and co-CEO of Zefr. "Accurate an
LOS ANGELES, June 27, 2022 /PRNewswire/ Leading brand suitability company Zefr has expanded its brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok to advertisers in APAC, after previously being launched in North America (US and Canada), UK, EU (France, Germany, Italy, Poland and Spain), LATAM (Brazil and Mexico) and METAP. This solution will provide advertisers with campaign insights into brand safety and brand suitability for their TikTok campaigns. These insights provide clients with third-party impartial reassurance that their investment is delivered next to content suitable for their brand, protecting brand reputation and mitigating risk. Clients can use these transparency and video-level insights to monitor their campaigns and optimize if needed. "Zefr is thrilled to be expanding our TikTok brand safety and brand suitability measurement product to APAC customers," said Rich Raddon, co-Founder and co-CEO of Zefr. "Accurate an