Pandemic brings a new trend of cross-consumption of regional contents
February 05, 2021
Broadcasters adapt newer methods to engage with their viewers
The pandemic has not just pushed TV consumption by leaps and bounds, it has also brought newer trends for broadcasters to engage with their viewers. With work from home and online classes becoming a new normal, broadcasters are not just witnessing a spike in TV viewership and demand for quality contents but also a growing trend of cross-consumption of regional contents.
“Today, there is a lot of cross pollination of quality content happening from one market to another. For instance, several Tamil movies are travelling to Kerala and Telugu markets through dubbing, and we are seeing the same happen in other South markets as well,” Siju Prabhakaran, Cluster Head – South of ZEE Entertainment told
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