Paul Bullivant, owner of Glow Worm Electric Bikes in Marrickville in Sydney, is convinced the market still has room to grow – so much so that he’s opening a new branch in Melbourne’s Collingwood.
He says families in particular are turning to electrics. “Cargo bikes, for example, are perfect for transporting kids to school or daycare, commuting to work, going shopping or for leisure riding on weekends,” he says.
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Big international brands also see the potential. Brompton – the doyen of folding bikes – is expecting to launch its e-bike in Australia by early March via its flagship Melbourne store.