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As agricultural technology continues to rapidly evolve, global farm machinery firm John Deere is tapping into how to put it into its products.
On the ground at Beef Australia, John Deere managing director Australia and New Zealand Luke Chandler has had a busy week, speaking at a tech talk and judging at the Pitch in the Paddock.
“I’ve been spending time talking to people in the industry, looking at some of the new technologies, talking to customers about how we can engage,” he said.
“There are technologies John Deere is investigating to help make farmers and customers more sustainable.”