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This dairy brand strapped pedometers on cows to battle plant-based milk
Zeal Creamery’s first-ever campaign highlights how much activity its free-range cows get
SYDNEY GOLD
Zeal Grass Milk Creamery
In a market crowded with plant-based substitutes, Zeal Creamery wants to bring back cow’s milk.
A Chicago-based brand named for a New Zealand style of farming that prioritizes the well-being of cows, Zeal has a new marketing campaign out to distinguish itself from the sea of rivals. Cow s milk competitors such as almond and oat milk have been consistently growing in popularity over the past few years, making a small but notable difference in shopper s cow’s milk consumption. But Zeal’s first-ever campaign aims to boost awareness for its brand by highlighting exactly how much activity its free-range cows get.