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EMEA smartphone market at weakest in six years
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The smartphone market in Europe, the Middle East, and Africa saw its worst performance in six years in 2020, though Apple s iPhone grew its share of the market.
According to analysis firm IDC, the Europe, Middle East, Africa (EMEA) market contracted 4.2% in units year-over-year in 2020, dropping to a total of 345.2 million shipments. The market s value also dropped 4.6% to around $110 billion. IDC attributes the EMEA market contraction to the global coronavirus pandemic.
In Europe alone, the market slumped 4.9% in units to 195.2 million. The European market also lost 3% of its value, declining to $82.4 million. If you just looked at the topline numbers, you might think it was a typical year with a bit of an economic wobble, not one with a pandemic and months of national lockdowns, leading to a yawning economic downturn, said Zdenek Krouzel, IDC EMEA program manager.
Credit: Andrew O Hara, AppleInsider
According to analysis firm IDC, the Europe, Middle East, Africa (EMEA) market contracted 4.2% in units year-over-year in 2020, dropping to a total of 345.2 million shipments. The market s value also dropped 4.6% to around $110 billion. IDC attributes the EMEA market contraction to the global coronavirus pandemic.
In Europe alone, the market slumped 4.9% in units to 195.2 million. The European market also lost 3% of its value, declining to $82.4 million. If you just looked at the topline numbers, you might think it was a typical year with a bit of an economic wobble, not one with a pandemic and months of national lockdowns, leading to a yawning economic downturn, said Zdenek Krouzel, IDC EMEA program manager.