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Apple iPhone grows in Europe, Middle East, and Africa as smartphone market contracts

  The smartphone market in Europe, the Middle East, and Africa saw its worst performance in six years in 2020, though Apple s iPhone grew its share of the market. According to analysis firm IDC, the Europe, Middle East, Africa (EMEA) market contracted 4.2% in units year-over-year in 2020, dropping to a total of 345.2 million shipments. The market s value also dropped 4.6% to around $110 billion. IDC attributes the EMEA market contraction to the global coronavirus pandemic. In Europe alone, the market slumped 4.9% in units to 195.2 million. The European market also lost 3% of its value, declining to $82.4 million. If you just looked at the topline numbers, you might think it was a typical year with a bit of an economic wobble, not one with a pandemic and months of national lockdowns, leading to a yawning economic downturn, said Zdenek Krouzel, IDC EMEA program manager.

Apple iPhone grows in Europe, Middle East, and Africa as smartphone market contracts - General Discussion Discussions on AppleInsider Forums

Credit: Andrew O Hara, AppleInsider According to analysis firm IDC, the Europe, Middle East, Africa (EMEA) market contracted 4.2% in units year-over-year in 2020, dropping to a total of 345.2 million shipments. The market s value also dropped 4.6% to around $110 billion. IDC attributes the EMEA market contraction to the global coronavirus pandemic. In Europe alone, the market slumped 4.9% in units to 195.2 million. The European market also lost 3% of its value, declining to $82.4 million. If you just looked at the topline numbers, you might think it was a typical year with a bit of an economic wobble, not one with a pandemic and months of national lockdowns, leading to a yawning economic downturn, said Zdenek Krouzel, IDC EMEA program manager.

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