From coffee to whisky and ice cream, appetite for EU and UK food and drink continues to build in China, according to Zarina Kanji, head of business development and marketing for Tmall Global at Alibaba Group UK & Nordics, who is encouraging more international brands to dip their toe in the Chinese market.
Tips for international success: You have to work at China speed nutraingredients.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nutraingredients.com Daily Mail and Mail on Sunday newspapers.