How Jo Malone created over 40 fragrances in 2020
Updated:
Updated:
January 16, 2021 14:20 IST
The London-based perfumer says her Zara collab and being homebound taught her to work harder, push herself
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Jo Malone and products from the Zara Emotions line
The London-based perfumer says her Zara collab and being homebound taught her to work harder, push herself
The sense of smell is closely linked with memory, possibly more so than any of our other senses. This is something we have come to deeply appreciate during the pandemic, Covid-19 induced anosmia or no. Perfumer Jo Malone knows this connection well, having launched two successful fragrance businesses and currently enjoying the rewards of her collaboration with high street giant, Zara. When we meet on a Zoom call, Malone, 57, talks about her “year within four walls” with her husband and son, likening herself to an athlete “practising and practising and working every day”. Zara has been receptive to