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CMO s top 8 martech stories for the week - 10 June 2021

Top CEOs Reflect on How George Floyd s Death Changed Their Leadership

CEOs of JPMorgan Chase, Chipotle, and SurveyMonkey agree their roles have changed. Floyd s legacy accelerated the move toward stakeholder capitalism. While out on a road trip with her 23-year-old daughter in April, Lisa Ross squeezed the steering wheel as she listened to a radio station report on Derek Chauvin being tried for the murder of George Floyd. When prosecutors played an audio clip of Floyd s final words, I can t breathe, she screamed in agony.  Ross, the US CEO and highest-ranking Black woman at the public-relations giant Edelman, felt Floyd s pain was her own. With the help of her daughter, Ross was able to calm down, but in that moment, she knew Floyd s death and Chauvin s verdict would have significant implications on her role as an executive at work.

Market Research Tips From Industry Titans Aileen Lee, Brad Gerstner, And Joey Zwillinger

Market Research Tips From Industry Titans Aileen Lee, Brad Gerstner, And Joey Zwillinger Share to Linkedin It’s not every year that businesses are in the position of needing to bounce back from a pandemic with pent-up demand and rapid changes in consumer behavior. We are all poised to enter a new normal that reflects an accelerated digital transformation, more hybrid work, and increased omnichannel purchasing. Now more than ever, businesses must equip themselves with the tools and information they need at the speed at which the new world is changing.  No business can predict the future, but they can be prepared with insights that show what people are feeling, how their behavior is changing, and what they are expecting.

SurveyMonkey Announces Inaugural Virtual Market Research Summit, FastForward Live

SurveyMonkey Announces Inaugural Virtual Market Research Summit, FastForward Live The free virtual event features keynotes from Allbirds, REI, IBM, Ferrero North America, and other market research trailblazers SAN MATEO, Calif., May 11, 2021 (GLOBE NEWSWIRE) WHAT:  SurveyMonkey (Nasdaq: SVMK) is hosting its first ever virtual market research summit, FastForward Live, to explore how curiosity, resilience, and agility will shape the future of market research. The free virtual summit will feature insightful sessions from market research leaders, new product innovations, and industry-specific tracks for the B2B, B2C, and financial services sectors. WHO: The keynote speaker is Joey Zwillinger, Co-CEO and Co-founder of Allbirds, in conversation with SurveyMonkey CEO Zander Lurie discussing how agile market research contributes to Allbirds’s explosive growth.

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