Shanken News Daily: Exclusive news and research on the wine, spirits and beer business shankennewsdaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from shankennewsdaily.com Daily Mail and Mail on Sunday newspapers.
Bleeding Heart Rum Co is raising the US profile of its Don Papa rum brand with a wider roll-out of two expressions to more markets in the coming weeks.
The Philippines rum, the sales and marketing of which are handled in the country by Zamora Co s US division, is poised to expand the availability of the seven- and ten-year-old iterations beyond their current presence in five states. Being added this month to the current footprint of New York, New Jersey, California, Texas, and Massachusetts are Maryland, Connecticut, Florida and DC.
Don Papa 7 Year and 10 Year, which have SRPs of US$39.99 and $69 per bottle, respectively, will also hit Illinois in March and Georgia the month after.