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Meat alternatives brand Beyond Meat has secured listings for its products in more than 400 retail stores across the UK as part of a significant distribution expansion across Europe.
This month, Sainsbury will nearly double its distribution of the Beyond Burger in stores nationwide. Upmarket retailer Waitrose has launched the Beyond Burger and Beyond Sausage. Between the two, Beyond’s products will be available in 445 retails stores in the UK.
The manufacturer is also expanding into more than 1,000 German retail stores and about 1,140 stores in Austria. The first quarter of 2021 also saw Beyond Monice become available in the Netherlands and Switzerland for the first time.